World Snooker is a global phenomenon, bringing exhilaration and drama to a game that is loved and watched by millions. We've made these qualities come alive through the hundreds of print, digital and broadcast elements we've designed for both domestic and European events.
World Snooker events usually come thick and fast throughout the year, so each needed a concept that was wow enough to grab people’s attention but versatile enough to incorporate different player line-ups (that may change at the last minute). These were rolled out across multiple elements, on everything from building wraparounds to beer mats! We mixed interesting player compositions with vibrant colours and landmarks associated with the host city to create individual, atmospheric identities for each event.