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Celtic FC Young Hoops mascot, Hoopy

Celtic FC: Young Hoops Club

Celtic Football Club tasked us with rebranding the identity of their official Young Hoops Membership Club. Having previously had separate identities for 0–3- and 4–14-year-olds, they were looking for a single design that would incorporate the Celtic crest and a club badge.

Our design was young and fun with a playful typeface, but also one that embraced the strong and proud tradition of Celtic FC, with green and gold to reflect their brand colours and the crest forming a prominent part of the scroll. We also incorporated the team huddle that Celtic are famous for into the design, to capture the qualities of team spirit and togetherness – a particularly important sentiment for their young fans.

  • Celtic FC Young Hoops Club rebrand by Cheltenham marketing agency Alias
Celtic FC Young Hoops Club application pack by Cheltenham design agency Alias
Celtic FC Young Hoops Club application pack by Cheltenham graphic designer Alias

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