18 October 2017

Celebrating 20 Years with a Video for Randall & Payne

  • Randall & Payne partners pose for video, created by Alias, marketing agency Cheltenham
James Ashe, Managing Partner

When Randall & Payne had to put a video together for the Gloucestershire Business Awards, we showed them that stepping away from the typically stuffy corporate promo was a better way to get people to connect with their business.

As part of their sponsorship of the ‘Business of the Year’ award, Randall & Payne were asked to produce a video that would be shown at the start of the evening. They turned to us to help them develop a concept that would not only entertain the hundreds of guests in attendance, but also reintroduce the firm’s partners in a fun, accessible way.

As it was the 20th anniversary of the Gloucestershire Business Awards, we decided to get the Randall & Payne partners to look back on the last 20 years and share their highlights (sometimes literally, in the case of Russ’s hair!) with us, so that we could really showcase the personalities that make up the team.

As a result, the video went down a storm at the awards ceremony, and really showcased the people behind the firm in a fun, relatable way. Those attending the ceremony thought that the video “went well with the rebrand” and was “brave, but really worked”.

We’re delighted that the video had such an impact and, as part of the rebrand we undertook, has shown that Randall & Payne are a much more modern, approachable company than people may have otherwise thought.

Take your marketing to new heights

If you want to show the world what you do best, but don’t know how best to go about it, why not have a chat to us? Whether you’re looking for a new video to showcase your work or a wider marketing campaign, get in touch for a no-obligation consultation. Call us on 01242 235 000 or email sayhello@wearealias.com

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