10 July 2017
How to Use Google Posts for Restaurants and Hotels
Google Posts is now live for any business with a Google My Business page, but it’s hotels and restaurants that will be able to use it best.
In an effort to provide better search results for local businesses, Google have introduced Posts – short posts that can be added to your Google My Business display, which will be shown in search results and Google Maps.
Posts won’t be appropriate for every business – however, for restaurants and hotels, where offers, room rates and menus are likely to change on a daily basis, it provides the perfect opportunity to tempt in new visitors.
To make a Post, you need to have a Google My Business account. When logged in, you can make short posts that highlight offers, get people to sign up to a newsletter, provide customers a one-click path to reserve a table, or push them towards booking a specific offer – all of which will appear when someone searches for you in Google. This quick access to important news can capture potential visitors instantly, shortening the customer journey by several steps and pointing them to the most important parts of your site.
Google have not confirmed whether businesses that use Posts will rank higher in searches, but Posts will definitely make your Google presence more dynamic and interesting, which will inevitably result in more traffic. However, it’s important to remember that it’s better to use Posts consistently, like most social media, rather than to make a few posts and abandon the platform.
Although most Posts are deleted after seven days to ensure that content is fresh, a lacklustre presence on the platform will only serve to drive customers away – like most social media platforms, consistency is key, so it’s important to go all in or not at all.
We’re hotel marketing experts, but don’t just take our word for it. Check out our other blogs:
- Making a MasterChef of Wayne Sullivan for The Old Stocks Inn
- Pokémon hunting on the radio at Chateau Impney
- Instagram hits 18 million UK users – what does that mean for your social plan?
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